– Truncation for description text may occur around the 100 character mark, but this may differ for ads that appear on third-party sites via the LinkedIn Audience Network. – Description text will only show on: Link shares with images less than 200 pixels wide and ads on certain versions of the LinkedIn mobile website. – Please note: updated versions of LinkedIn rarely show link description text. – Maximum of 70 characters to avoid truncation. – Characters will count toward introductory text limits, so it’s wise to use 150 characters or less (including the URL) in your introductory text. – URLs longer than 23 characters will be shortened by the LinkedIn shortener – Intro text for desktop can have up to 6000 characters but the text will be truncated to circa 150 characters, then giving a “read more” option. – Max of 150 characters to avoid truncation – Manual image upload supported types: JPG, GIF, PNG. – Thumbnail image size should be 1.91:1 ratio (1200圆27px) If it’s below this, it will not display in the larger image format. – You can manually upload the images Image – URL will automatically cut in headline and image This is the advertising specifications for both types of sponsored content on LinkedIn: Link Sharing If you’re wondering what’s so special about sponsored content over regular content – well, sponsored content allows you to create targeted content aimed at particular audiences (who are outside your current follower network), thus increasing the chance of conversion or engagement.Īnother approach to sponsored content on LinkedIn is Direct Sponsored Content, which allows you to personalise, test, and improve your ads to fully optimise their performance/success without cluttering your page. However, it’s important to note that this isn’t sponsored content and the only people who will see it are your company’s followers. The first and perhaps most obvious way being creating pre-existing brand updates via your company page. There are several ways a user can go about creating content on LinkedIn is if you are already familiar with the different LinkedIn ad types and formats you may already be aware of sponsored content ads. The purpose of sponsored content on LinkedIn is to help marketers and brands publish native ads across the platform with the purpose of networking, lead generation, and building your brand’s reputation. Case Study: How we Helped a Cybersecurity Company to Generate 42% More SQLs Using LinkedIn Ads 1 – What is LinkedIn Sponsored Content?
0 kommentar(er)
